Westbridge expands product portfolio with energy management systems and brings Manuel Gerlach on board as new Director Sales

Manuel Gerlach took up the position of Director Sales at energy and sustainability expert Westbridge Advisory (Westbridge) on January 1, 2025. In his new role, he will primarily drive forward the roll-out of the new Westbridge service module EMS (energy management systems). The 35-year-old has more than 15 years of experience in sales.

Gerlach joins Westbridge from Recogizer Group GmbH (Recogizer). The sales specialist has been Head of Sales at the AI proptech for the past two years. Prior to that, Gerlach worked at e-shelter security, a system integrator focused on the construction and real estate industry. Gerlach also acquired further expertise in sales at real estate service provider Apleona from 2018 to 2021. In his position as Business Solution Manager Region South at the time, he was responsible for managing all regional sales functions and processes and was in charge of various key account projects across Germany.

"With Manuel Gerlach, we have gained an extremely accomplished sales expert who not only has many years of experience, but also in-depth knowledge of our industry. His comprehensive understanding of market mechanisms and customer needs coupled with his passion for sustainability make him an excellent choice to strategically and successfully position our services on the market. We are convinced that Manuel's commitment will make a decisive contribution to raising our profile as one of the leading ESG consultants in the real estate industry," says Yama Mahasher, CEO at Westbridge.